Black and Sunset

The color inspiration behind Redfrog Athletics first line of cycling wear for women by women

Redfrog
Redfrog Stories
Published in
2 min readAug 1, 2017

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We created Redfrog Athletics to inspire and motivate more women to feed their free spirited souls and feel confident and comfortable on and off the bicycle. We are building our products and community to reflect that mission. Now, we are unbelievably excited to launch our Cycling Wear: for Women by Women San Francisco line. and tell the story behind the Black and Sunset color options available for our clothing and accessories.

“Ride as much or as little, or as long or as short as you feel. But ride.” ~ Eddy Merckx, 5-time Tour de France winner

OUR TAKE ON BLACK

There are some days when you want to ride under the radar; days when you want to resist all things related to serving as a moving advertisement and just feel like a badass, stealthy, sophisticated ninja on wheels.

THE SUNSET EXPERIENCE

On the other hand, there are days when you want to live loudly; days when you want your fellow cyclists and motorists to take note of you and your vibrant energy as you smash out your ride.

Whatever your mood, your vibe, your style, we want you to feel like a badass on wheels and provide you with products to catalyze the cycling endorphin rush to help you feel confident and comfortable on and off the bicycle. For now, we give you Black and Sunset in five of our six-product lineup.

FUTURE OPTIONS

We started Redfrog to meet our own needs when dressing for a ride, but everyone has a different take. We would love to hear your feedback and ideas on colors, patterns, and designs for future lines, so don’t be a stranger and leave us a comment below!

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